Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.
Developing a new brand positioning to stand out from the competition and current market players. Expanding out target. Creating strategies to leverage sales and generate traffic building.
Building a unique position and identity, focused on a broader target; sales point strategies; restructuring the focus of the production line and the product mix.
@ We work on different strategies for the trade and for the final audience, focusing on leveraging sales.
@ Creating of a new market positioning, defining of a new target and a new graphic identity for the brand.
@ Developing a new campaign concept that brings new profiles of women into the fitness fashion universe. Creative targeting for collection development.
@ Producing national and international campaigns with influencers and celebrities, aligned with the new speech of the brand.
The new YOU BY YOU signature is an encouragement for all women to create their own version, their own history. The slogan was used in materials and clothing, disseminating the new message of the brand.
Vestem’s new positioning campaign launch explores the diversity of sports, of daily life and the beauty of different women.
We selected influencers and celebrities to star our brand’s new positioning launch campaign that brings different profiles, celebrating the diversity of beauty of different women.
Production of an e-book focused on sales containing all season. Development of content with information on products, trends and what’s new in the collection.
We joined the strength of our campaign concept and the sales power of the lookbook in an imposing material that will help us boost our sales.
Development of the institutional website of the brand, adapted for all electronic gadgets.
We created the idea of an essential line that brings basic and timeless fashion at special prices. A collection that is renewed every season and that helps boosting sales, brings pieces that never go out of fashion.
