Doce Trama

Uptown Girls

Concept, Image Production, Fashion Content.


New brand language

We have developed a speech to highlight the romantic essence of the brand, with a more urban and current campaign concept.

Buenos Aires Winter 2016

The new campaign was photographed in Buenos Aires to reinforce the brand's feminine and free-spirited identity. The Argentine capital was chosen as scenery for its urban style, young and full of romanticism.


We turn images into sales tools

We combine the campaign concept and the lookbook in a single material to help and impact shopkeepers and representatives.