Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.
Create a strategy to potentiate sales, which helps to differentiate the brand’s product in the point of sale. Creation of a new positioning.
To increase brand’s presence in points of sale and social networks, with strategies that create desire and engagement. Development of exclusive materials and content to train and inform trade. Development of a more modern and commercial positioning.
@ Design of information strategies focused on visual merchandising, products and sales for trade. Creation of differentiated materials for points of sale.
@ Design of a more modern and youthful positioning. Individualized communication for women’s and men’s collections. Creation of a new visual identity, aligning branding’s speech and a modern concept.
@ Creation of campaigns, editorials and lookbooks with national and international productions, aiming to generate content and engagement in social networks.
@ Production of specialized lookbook with editorial content, providing information on fashion, trends and products, exclusively focused on assisting trade in sales.
We create modern campaigns to Riccieri that highlight its products and make its two segments noticeable. They are commercial concepts that bring essence to each new collection without losing brand’s identity.
The contemporaneity of a clean and elegant environment sets the tone for winter 2016 campaign, bringing a new brand concept, and differentiating men’s and women’s collection
We developed different materials for the brand, such as VM Guide, Trend Mag and Fit Guide, all with exclusive contents.
We created a differentiated content for trade, shopkeepers and final costumers. Fashion tips, trends, visual merchandising and behavior related to brand and current collection.
We created institutional and e-commercial websites, available for all electronic gadgets.
Digital strategy with national influencers, aiming to generate engagement and increase brand’s digital presence, focusing on instagram.
Visual production and creation of contents regarding products and trends especially developed for the brand’s lookbook, thus assisting agents during their sales.
Development of materials for points of sales focused on promoting the brand and its products in points of sale.