Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.
Turn Innocenti into a reference of attitude and singularity, creating a solid identity and increasing its presence in points of sale.
Building a new brand positioning different from its competitors and current market players. Restructure of the focus of production line and product mix.
@ Face-to-face survey in the main points of sale of this brand throughout Brazil. Investigation of international references.
@ Creation of a new market positioning, establishment of new target and new graphic identity for this brand.
@ Development of a new campaign concept with the new brand’s identity. Creative direction for collection development.
@ Production of international campaign aligned with the speech for the brand’s new moment.
We created the motto “Be More Denim”, to highlight Innocenti’s new urban cool essence. We also stamped institutional materials and collection pieces, causing the brand’s DNA to be noticed from the product to its communication.
For this new beginning of the brand, we chose the City of Los Angeles as the campaign’s scenario, since it represents a young, urban and unique summer destination.
Development of printed materials with the main purpose of assisting sales and communicating brand’s DNA to the target-audience.
Related to brand’s DNA, fashion and behavior trends that turn into contents for the season mag.
Management and monitoring of all brand’s social media, particularly Instagram. Production of influencers casting, editorial photography, contents and still of products.
Electronic material developed to narrow communication among agents-shopkeepers and shopkeepers-clients. Focus on mobile and easily accessible apps.
Development of a material (e-book or hard copy) that provides information on fashion, products and sales for shopkeepers and sellers. Focused on a content that assists visual merchandising and approach with clients.
Creation of directions for communication in points of sales such as banners, stickers and institutional furniture.