TM4

12 | de 2017

The TM4 went to the capital of Minas Gerais to follow closely all the news for the summer 18 presented in the runway and also in the business hall. We now share with you a collection of everything we experience there.

 

Photo: Agência Fotosite

 

 

More than a fashionable catwalk event, Minas Trend is also an industry hall of industry, combining fashion and business in a harmonious and efficient way.

 

Photo: Agência Fotosite

 

 

Photo: Agência Fotosite

 

 

Shopkeepers from various parts of the country and even international buyers have exhibitor brands from all segments, such as clothing, shoes, handbags, jewelry and costume jewelry, to present their creations for next summer.

 

 

Photo: Agência Fotosite

 

 

And talking about what's coming, for spring / summer 18 we can see a vibe of See Now, By Now even more present. The seasonal concept of dress is losing strength and brands are investing more and more in pieces that can be worn at any time of the year and in different parts of Brazil or the globe. Bobstore and Ellus present their winter collections, but with lightweight pieces that can transit for other seasons.

 

 

Ellus Fashion Show - Photo: Agência Fotosite

 

 

Ellus Fashion Show - Photo: Agência Fotosite

 

 

Ellus Fashion Show - Photo: Agência Fotosite

 

 

Bobstore Fashion Show - Photo: Agência Fotosite

 

 

Bobstore Fashion Show - Photo: Agência Fotosite

 

 

Bobstore Fashion Show - Photo: Agência Fotosite

 

 

Proof of this is the opening fashion show of Minas Trend. With the concept of uniting all the brands participating in the business hall and introducing the mood of the next season, in this edition the fashion show was inspired by the Bauhaus school and the German constructivist movement, showing predominantly black, blue, red and yellow.

 

 

Opening Minas Trend fashion show  - Photo: Agência Fotosite

 

 

Opening Minas Trend fashion show backstage - Photo: Agência Fotosite

 

 

Opening Minas Trend fashion show backstage - Photo: Agência Fotosite

 

 

It was an unusual and democratic proposal, in which urban looks are composed of pieces with many embroideries and applications (strong characteristics of the Minas fashion). The intense colors celebrate the arrival of summer and the design without genre becomes remarkable among the young brands.