Johnny fox

Explore the Change

Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.


The Lifestyle of a Generation

Johnny Fox is the personification of all boys with a cosmopolitan lifestyle. It is a brand that represents a multicultural, young and curious generation that is growing in urban scenarios of great metropolis.


A Long Term Journey

A brand developed from the scratch, inspired in an international, urban lifestyle which already had places like New York, Amsterdam, Los Angeles and London as scenarios for its campaigns; cities with the same cosmopolitan and multicultural personality of this band.

Full Communication with Digital Channels

Creation of brand’s website, available for all gadgets, in order to show campaign’s contents in a clear and interactive manner.

Creation of Digital Content

Development of campaign materials focused on social media, management and direction of visual content to social networks.

Trade-oriented Content

Broadside with interactive contents, aimed at the trade training related to campaign materials and points of sales.