Innocenti jeans

Denim is Freedom

Branding and Positioning, Digital, Trade Strategy, Image Production, Fashion Content, Retail.


A fresh new start.

We created the motto “Be More Denim”, to highlight Innocenti’s new urban cool essence. We also stamped institutional materials and collection pieces, causing the brand’s DNA to be noticed from the product to its communication. 

Summer 17 Los Angeles

For this new beginning of the brand, we chose the City of Los Angeles as the campaign’s scenario, since it represents a young, urban and unique summer destination.


We Turn Images Into Sales Tools

Development of printed materials with the main purpose of assisting sales and communicating brand’s DNA to the target-audience.

We Reached All Contact Points

Electronic material developed to narrow communication among agents-shopkeepers and shopkeepers-clients. Focus on mobile and easily accessible apps.